How does Vinted make money? The buyer fee, Bumps, shipping, Vinted Pay and the numbers behind them

If you have ever sold on Vinted, you have probably wondered how a company that charges sellers nothing can be worth billions. The answer is that Vinted moved the bill to the other side of the transaction: buyers pay a fee on top of every order, and sellers can choose to pay for extra visibility. Around that core, Vinted has built shipping, payment and advertising businesses.

This guide explains each revenue stream, what it costs you as a UK seller or buyer, and what Vinted's own published results say about the size of the business.

Fees checked on the Vinted UK pricelist (last updated 08.10.2026), Vinted's UK help centre and Vinted's company newsroom in October 2026. ResellTrack is an independent analytics tool and is not affiliated with Vinted.

The short answer

Vinted makes most of its money from buyers. Private sellers pay no fees to list or sell, but every order made with the Buy now button carries a Vinted fee, usually 3% to 8% of the price plus £0.30 to £0.80 in the UK. Vinted also earns from optional seller Bumps and Showcase, verification services, shipping, payments and advertising.

Vinted's revenue streams at a glance

Revenue stream	Who pays	UK price (October 2026)
Vinted fee (formerly Buyer Protection)	Buyer, on every Buy now order	Usually 3% to 8% + £0.30 to £0.80
Bump	Seller, optional	Varies with duration (3 or 7 days) and item price
Showcase	Seller, optional	Shown at checkout
Item Verification	Buyer, optional	£10 per item
Electronics Verification	Buyer, optional	£5 per item
Shipping, Vinted Go and Vinted Pay	Buyers, carriers and partners	Postage is paid by the buyer at checkout
Advertising	Advertisers	Not published

Prices for the fee and the optional services come from the Vinted UK pricelist. Vinted does not publish a breakdown of revenue by stream, so nobody outside the company can say exactly how much each one brings in.

1. The Vinted fee paid by buyers

This is the heart of the model. Vinted's help centre says plainly that "there are no fees for uploading your items or selling them on Vinted" (vinted.co.uk). Instead, when a buyer pays through the Buy now button, a mandatory platform fee is added to the order. It used to be called the Buyer Protection fee, and some help pages still use that name; the pricelist now calls it the Vinted fee (Vinted help).

The UK pricelist gives a range rather than a single formula: the fee is "usually 3% to 8% + £0.3 to £0.8", and it depends on the item, the order value and whether the order is a single item or a bundle. For a £20 pair of jeans, that range puts the buyer's fee somewhere between about £0.90 and £2.40, on top of the price and postage. The seller receives the full £20 either way. You can test any price in our free Vinted fee calculator.

In return, the fee covers Vinted's purchase protection: payment held until the buyer confirms the item is as described, a refund route if a parcel is lost or the item is significantly not as described, and customer support. Off-platform payments get none of this, which is one reason Vinted asks members to keep transactions in the app.

Why charge buyers rather than sellers?

Charging nothing to sell removes the main barrier for people clearing out a wardrobe. More sellers means more listings, more listings attract more buyers, and every extra order adds a fee. It also means the price you see as a seller is the price you get, which makes Vinted easy to understand compared with marketplaces that take a commission from the seller's side.

2. Paid visibility: Bumps and Showcase

Sellers pay nothing by default, but Vinted sells them visibility. The pricelist lists two seller fees:

• Bump: pushes individual listings higher in the feed and search for 3 or 7 days. The price varies with the duration and the item's price, and is shown before you pay.
• Showcase (formerly Wardrobe Spotlight): promotes a selection of your wardrobe rather than one listing. The fee and duration are shown at checkout.

These are the only line items on the UK pricelist that sellers pay. Because a private seller keeps the full item price, any Bump comes straight out of the margin, so it only makes sense when the expected sale is worth more than the cost. Our guide to whether a Vinted Bump is worth it works through the maths.

3. Verification services

Vinted also sells optional checks to buyers. Under the UK pricelist, the Item Verification service costs £10 per item and the Electronics Verification service costs £5 per item. Both are chosen by the buyer, and the fee includes shipping from the seller to Vinted's verification hub as well as the check itself. For higher-value branded items and electronics, this is an extra source of revenue that also reassures buyers.

4. Shipping and Vinted Go

On Vinted, the buyer chooses and pays for postage at checkout, and the seller drops the parcel off with a prepaid label. In the UK, Vinted works with carriers such as Evri, InPost, Royal Mail and DPD; we compare them in our guide to Vinted postage. Vinted negotiates these rates in bulk, but it does not publish whether it keeps any margin on UK labels, so we will not guess.

Where Vinted clearly earns from delivery is Vinted Go, its own logistics business. According to Vinted's 2025 results, Vinted Go Carrier operates in five markets (Belgium, France, the Netherlands, Portugal and Spain), Vinted has more than 500,000 pick-up and drop-off points across Europe, and Vinted Go has started testing delivery services for external clients (Vinted newsroom, 9 April 2026). The UK is not on that list yet: here, Vinted still relies on partner carriers.

5. Vinted Pay

Vinted Pay is the group's payments business. When you sell, the proceeds go into a wallet that you can spend on Vinted or withdraw to your bank. Vinted Pay first received an electronic money licence from the Bank of Lithuania, and on 16 March 2026 Vinted announced that it had received an Electronic Money Institution licence from the UK's Financial Conduct Authority, allowing it to offer these services in the UK (Vinted newsroom). Running payments in-house lowers what Vinted pays to outside providers and gives it more control over payouts. Our guide on how long Vinted takes to pay covers the seller side.

6. Advertising

Vinted shows ads in its app and on its website. Its UK cookie policy says Vinted's ad partners use cookies and mobile trackers to show more relevant ads, and that personalised ads are only switched on with your consent (vinted.co.uk). Vinted does not disclose how much advertising earns, so treat any figure you see online as an estimate.

7. Vinted Pro: free for businesses too

You might expect business sellers to pay commission. They do not, at least on Vinted's UK page, which describes Vinted Pro as "entirely free" (vinted.co.uk/pro). The logic is the same as for private sellers: businesses bring volume, and every order from a Pro seller goes through Buy now, so every one carries the buyer's Vinted fee. Pro sellers take on extra legal duties, such as the 14-day cancellation right, which we explain in our guide to becoming a Vinted Pro seller.

How much money does Vinted make?

Vinted is a private company, but it publishes headline results each year. These are the group figures from its own announcements:

Year	Revenue	Net profit	Source
2023	€596.3m	€17.8m	Vinted, 29 April 2025
2024	€813.4m (up 36%)	€76.7m (up 330%)	Vinted, 29 April 2025
2025	€1.1bn (up 38%)	€62m (down 19%)	Vinted, 9 April 2026

The 2023 and 2024 figures come from Vinted's results release of 29 April 2025, which also reported adjusted EBITDA of €158.9m for 2024 and more than 2,200 employees at the end of that year (Vinted newsroom). For 2025, Vinted reported gross merchandise value (the total value of items traded) of €10.8bn, up 47%, revenue of €1.1bn, adjusted EBITDA of €151m, net profit of €62m and free cash flow of €137m (Vinted newsroom, 9 April 2026).

Why did profit fall while revenue grew? The Irish Examiner reported that Vinted put it down to investment in cheaper delivery in Germany, new product categories and launches in new countries (Irish Examiner, 9 April 2026). Some UK outlets converted the figures to sterling, so you may also see revenue quoted at around £956m; the euro figures above are the ones Vinted published.

A simple way to read these numbers: revenue of €1.1bn on €10.8bn of goods traded works out at roughly 10% of GMV. That share covers the buyer fee and every other stream combined, and it is a rough ratio, not a fee rate anyone pays.

Vinted company facts

• Founded: in Vilnius, Lithuania, in 2008, where the group is still headquartered.
• Markets: 26 markets as of April 2026, per Vinted's share transaction announcement. Vinted launched in New York in January 2026 and in Australia in July 2026 (Vinted newsroom).
• Valuation: a secondary share sale of €880m, led by EQT, valued the company at €8bn in equity terms on 27 April 2026 (Vinted newsroom).
• Leadership: Thomas Plantenga is CEO of Vinted Group.
• Businesses: the Vinted marketplace, Vinted Go (logistics) and Vinted Pay (payments).

What Vinted's model means for you as a seller

• You keep your listed price. Do not subtract a commission when you work out your margin. Our Vinted profit calculator does the sum without one.
• Buyers see a higher total than your price. The Vinted fee and postage are added at checkout, so a price that looks fair to you can feel expensive to the buyer. Price against what similar items actually sold for, not what they are listed at.
• Paid visibility is your only fee. Use Bumps and Showcase where the margin justifies them, not by default.

Vinted does not show sold prices in its catalogue. ResellTrack analyses sales observed on Vinted to show median sold prices, sell-through and how fast a brand and category combination sells, so you can price from real sales. It is a research tool, not a bot. Plans start at €24 a month, with no free trial (pricing). If you are new to the platform, start with our guide to selling on Vinted step by step.

Frequently asked questions

Does Vinted take a cut of what I sell?

No. Vinted says there are no fees for uploading or selling items. The buyer pays the Vinted fee on top of your price, so you receive the full amount you listed or agreed. The only fees a seller pays are optional Bumps and Showcase.

How much is the Vinted fee in the UK?

The UK pricelist says it is usually 3% to 8% of the price plus £0.30 to £0.80. The exact amount depends on the item, the order value and whether it is a single item or a bundle. It is added to the buyer's total at checkout.

Is the Vinted fee the same as Buyer Protection?

Yes. The fee used to be called the Buyer Protection fee, and some Vinted help pages still use that name. The pricelist now calls it the Vinted fee. It covers purchase protection, secure payment and support on orders made with the Buy now button.

How much money did Vinted make in 2025?

Vinted reported revenue of €1.1bn for 2025, up 38%, and net profit of €62m, down 19% from €77m in 2024. Items worth €10.8bn were traded on the marketplace. These figures come from Vinted's results announcement of 9 April 2026.

Is Vinted profitable?

Yes. Vinted reported a net profit of €17.8m for 2023, €76.7m for 2024 and €62m for 2025. Profit fell in 2025 because the company invested in delivery, new categories and new countries, while revenue kept growing.

Do Vinted Pro sellers pay fees?

Vinted's UK Pro page describes Pro as entirely free, with no subscription and unlimited listings. Buyers still pay the Vinted fee on orders from Pro sellers, and Pro sellers can buy Bumps and Showcase like anyone else.